Tuesday, 13 January 2009

13/01/09 - First Online Marketing Daily Post!

Nugget 13-01-09

I wanted to start this blog to challenge myself to come up with Online Marketing 'Nuggets' weekly. I'm sure I will look back and think why the hell did I start this, but as I always like to say, "If it isn't hard, it's not worth doing".

So the plan is to post my thoughts about the world of Online Marketing everyday. I know there is a wealth of other blogs that revolve around this subject but I thought it prudent to put my two pennies worth in. This will also act as a brainstorm session that I have to complete every week.

Right down to business......

This nugget revolves around the new phenomenon that is IPTV (Internet TV) and in particular the advent of Google TV. As the BBC iPlayer is attracting 2.5 billion hits this is a clear indicator that there is overwhelming demand for this type of media.

This is set to launch IPTV into the mainstream as Google have signed up numerous big American networks to bring you the latest hit TV shows on demand and are in talks with the BBC about integrating their content. No doubt Google will be levying a 'small additional charge' for the premium content, but I suspect there will be a wealth of free content available.

This is currently in a BETA phase in America only. Google have cleverly hidden the BETA subscription within the Gmail account. Below is a video which explains how to sign up (only works for users in America) - Maybe a HOAX but worth a try.

If you are a regular user of Google Adwords you will have noticed the Google TV Ads BETA that allows you to start advertising on the TV networks. This is only the first step because when Google roll out IPTV they will look to integrate this advertising channel and exploit the demand for such content.

This provides great opportunity for marketers, as IPTV advertising can be truly targeted and measurable.

You will be able to control you advertising efforts through the familiar Adwords Interface and tender out your requirements and target demographic. You can then search for the relevant programs and demographic, set your budget and your off.

Google will deliver your TV Ad when relevant, track the click and then wait to see if you get a conversion. All neatly managed and measured from the one interface.

It is inevitable that more and more advertisers will move away from the traditional TV channels in favour for the cheaper, measurable and targeted IPTV advertising.

This begs another question.....can the existing internet handle the increase in bandwidth that is needed?

No doubt ITV will rollout advertising via the ITV Player with also 4OD getting in on the act.

There are few smaller sites launching IPTV services and two worthy of note are:

TV Catchup: http://www.tvcatchup.com/

Joost: http://www.joost.com/

Well first post done.

Andrew Kirkcaldy
"Information is meaningless without context"

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